About Third Shot Coffee & Acai
Third Shot Coffee & Acai is locally renowned for energy-packed three-shot espresso drinks, 100% organic coffee beans, and delicious soft-serve acai bowls. Friendly baristas, multiple to-go foods and drinks, and relaxing patio seating are just a few things that make the small-town coffee shop a favorite for community members. With each cup of coffee served, Third Shot shares a passion for meaningful connection, regenerative living, and pickleball: the fastest-growing sport in the nation.
Services Provided
Logo Redesign, Visual Identity, Print Design, Digital Design
The Objective
When I began working with Third Shot, they already had an established logo and brand colors. However, as they prepared to introduce new products to their menu, we saw it as an opportunity to update their logo and visual identity. The overall goal of the revamp was to widen the brand’s visual language to incorporate the new menu items, while also speaking to health enthusiasts and everyday go-getters.
Logo Redesign
The original logo’s pickleball-mug imagery was beloved by dedicated customers, but sometimes difficult to interpret for newcomers. Because of this, the new logo would need to recapture this icon, but visualize it in a fresh and clear way. It was also important for the logo to feel friendly and energetic, to be scalable, and to have alternative lockups for various use cases.
Visual Identity
With the introduction of acai bowls, smoothies, and juices, Third Shot’s visual identity needed to be revamped to better personify the brand as it grew into more than just a coffee shop. Friendly, lively, and healthy were the core brand traits that were to guide each element of the new visual identity. The color palette was expanded beyond the established Third Shot Green to include a variety of vibrant colors that brought more stylistic range to branded materials. Unique, handcrafted typography was also used in order to embrace the brand’s friendly and playful nature.
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Kainos Design
